An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia
نویسندگان
چکیده
منابع مشابه
Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2009
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v4n4p140